Within the NFT space, you will notice one resounding theme within your interactions and with others: Community. It is important to capitalize on this sense of unity and likeness by fostering a home to share each other's stories/recommendations. Discord has shown itself to be the best application for creating this online community. But where does a project or person begin? Keep reading to learn tips & tricks on how to start, how to foster growth, and how to create an active server.
Laying a Foundation
First, we need to begin with what niche you and your project will be catering to. This could be gaming, anime, traveling, or digital art. Once you have nailed down the topic that you would like, creating a brand that can be recognized and is pleasing to the eye is essential. This will be the most seen aspect, along with a short description of the space you've created.
After you've set up your profile, description and brand you'll need to set up an enticing platform that will encourage users to stay and chat. In terms of involvement, this can look like: a warm welcome for each new member, starting a discussion of the day, or chatting about a hot topic happening in your niche. Be sure to decorate your text and overall set up with emojis and giphys to keep the chat visually pleasing.
All Things Mods, Bots & NFTs
After getting yourself active in the chat, you'll then want to set up goals and rules. To further entice users to stay in your community, you will need to give them the opportunity to become mods or reach goals that carry a great reward.
In the NFT space this can look like:
- A token giveaway to an exclusive event.
- Giving active users in your community & your project, rankings that allow access to rewards.
- Gifting an NFT to exclusive members of your community.
This is where airdrops can play a role in your servers and business plans, allowing you to send batches of NFTs to your members with ease. To learn more about airdrops, click here.
Once you have established a system for bumping members to higher ranks, then you may begin to use automated systems such as bots. They will monitor members' activity and upgrade a member automatically when they hit a certain achievement. Bots can also be used for engagement, inserting fun texts and images, allowing you to react to messages with ease.
Marketing your Discord
Marketing yourself after you have established a clear-cut community with opportunities for growth will be the next crucial step in gaining recognition for your project. This can include customer outreach, a simple shout-out from all of your socials, or inviting your mutuals to join.
Creating a Discord community can be fun and challenging, but rewarding altogether. The guidelines for what sets your community apart from the rest can always change. Be sure to research what current trends are and stay consistent with your involvement. Keep a positive attitude and it will all come together! If you have any other suggestions, feel free to tweet at us or send us a DM!