If you're an NFT creator looking to increase engagement on your accounts, want to know your target demographic better, and want to give back to your community- you should know how to send Airdrops.
Lets start with the basics. What is an Airdrop?
An Airdrop is when a crypto project sends free NFT's (or tokens) in a large quantity to their communities to encourage adoption.
Top 3 reasons why it is ESSENTIAL for every NFT creator to leverage Airdrops:
1. Understand Your Target Demographic Better.
A common type of giveaway can look something like the image below where the requirements to enter the giveaway include:
1. following the account
2. liking the tweet
3. re-tweeting the tweet
4. commenting their wallet address.
This is AMAZING for understand the type of projects/people who are interested in your work. Anyone who enters the giveaway is someone who thinks your art is valuable to them in some way, and is a great indication that they might become future token holders.
2. Increase Engagement on your accounts
The format above is incredible for getting more eyes on your work.
Retweets are amazing because that instantly puts your work in-front of your networks, network. Add in the fact that you are giving away free money?? Consider them your network now too.
Comments can have a similar effect. If people see their friends leaving comments on a post, they get curious. This can lead to gaining more interest in your project and potentially can score you an extra follower or two.
Followers when you get a new follower it is imperative you let them know that you care about them. Send a DM and let them know how much it means to you that they are here for your journey. Check in on them frequently. This is now your official community member. Congratulations!
3. Give back to your community
Giving back to the community is the most important pillar of being in the Web3 industry. People are more receptive to projects who celebrate community, and acknowledge those who helped them achieve success. Sending a thank you NFT can simultaneously show gratitude and plant the seed that generates a future sale.
To learn how to Airdrop check out this post here: https://dropys.com/blog/how-to-use-dropys
Happy Airdropping!